What is the ideal home proposed by the editor-in-chief of a popular media? | Forbes JAPAN

In 2022, working from home has become pervasive, and the way people spend their time at home has changed from just a place to rest to resting, depending on how they work. Therefore, Sekisui House conducted a survey on 1,000 men and women who have built a house and who will build a house in the future, with the theme of “Building a house in the future.” In response to this, the editor-in-chief talks of “Lightning”, “AERA”, “Esquire”, “Forbes JAPAN”, “BRUTUS”, and “Letas Club” were realized. An ideal residence that differs according to gender, age and occupation. Analyze the values ​​and send out the path of future home building.

A designer will make an ideal floor plan that takes advantage of the dialogue on the spot!

The three themes of the dialogue are “child-rearing”, “remote work” and “kitchen”. A session on the ideal floor plan and space that the editor-in-chief of a popular media feels realistically. The surprise of this conversation was the improvisational floor plan created by the Sekisui House designer who is standing by in the back. Pay attention to the new attempt to design the ideal living space that the editor-in-chief talked about in the dialogue on the spot and show it as a perspective at the end of the dialogue.

Lightning✖️AERA’s concept of “nice parenting”

Lightning editor-in-chief: Shogo Koike
Shogo Koike, editor-in-chief of American casual lifestyle magazine “Lightning”, started his career as an editor at American car magazine “Daa”. He has traveled to the United States more than 100 times as an editor and loves vintage American. He is also appearing on YouTube “Clutchman TV” as a navigator for the program “Lightning Garage”, which specializes in American V8 engines. Regarding his residence, he sticks to MY WAY STYLE that values ​​his hobbies and personality.

AERA Chief Editor: Keiko Kimura
After joining the Asahi Shimbun, he was in charge of interviewing the police and government on the front line. In 2004, she moved to AERA, a weekly magazine that captures the mood of the times, from politics and economics to culture and sports. After working as the editor-in-chief of “Junior Era” and “AERA with kids”, she became the editor-in-chief of “AERA” from April this year. She is currently raising two daughters, who are in 5th grade and 5 years old.

Proposal of “variable dining space” where families can connect

In a survey conducted by Sekisui House, 70% of respondents answered that “living room” is “a space for children to play and study.” Editor-in-chief Kimura says, “Many of AERA readers are urban families with dual income earners. I myself have a children’s space loosely connected to the living room at home, and my fifth grade daughter is studying there.”

On the other hand, editor-in-chief Shogo Koike says that “Lightning” readers are the exact opposite. “I think there are many families who delve into what they like and create a lifestyle. Rather than snuggling up to their children, it’s more like showing their children what their parents are enjoying and suggesting ‘let’s have fun together’. Instead of forcing them to study, it’s like a parent telling their child, ‘I’m going to camp this weekend, so finish your homework until then.’ It’s more like a friend than a parent and child.