“What was crucially missing” from McDonald’s Japan’s AI ad that caused controversy with comments like “It’s disgusting!” What I noticed when watching McDonald’s commercials overseas | Joshi SPA! | Page 3

A 15-second video released in Italy in February 2024. A woman in pajamas runs to the store at night to get the new and popular product “Le Ricche Fries”. Topped with melted cheese and bacon, this unique product is unique to Italy, and local menu items like this have been created at McDonald’s overseas. The original McDonald’s French fries are great, but this is an example that makes you think that new ideas and proposals may be needed in Japan as well.

Finally, let’s consider the question of whether it is OK to use AI and new technology in a video advertising McDonald’s French fries. I found a video released by McDonald’s in the United States. The main character is McDonald’s French fries, and few people or objects appear. It depicts a generous amount of freshly fried fries being sprinkled with salt, quickly put into a box, and then picked up by a customer, with a lot of sizzle. I’m sure there are many people whose appetite is stimulated by such a video, which is made with an extremely simple and classical production. So, what do you all think? In any case, the key to whether AI advertising is OK is a video that takes into consideration the life and daily life of the viewer, warms the relationship between people and products, and makes them feel the need. With that in mind, isn’t new creation a welcome element?