Why is the sports car manufacturer “Porsche” so popular? What is the strength of Porsche, which recorded record sales in 2023? | VAGUE

What is Porsche's best-selling model in 2023?

On January 12, 2024, Porsche AG announced its sales figures for the 2023 financial year.

According to this report, global sales in 2023 will be 320,221 units, an increase of 3% compared to the previous year in 2022.

Furthermore, according to Porsche Japan, the number of new registrations in Japan in 2023 is a record high of 8,002 cars.

The main factors behind the increase in new registrations include a stable supply of vehicles due to the restoration of the supply chain, the continued strong performance of two-door sports cars such as the Porsche 911, and This is said to be due to the fact that the Taycan electric sports car achieved the highest annual number of new registrations ever.

In addition, in 2023, which commemorates Porsche's 75th anniversary, the constant efforts and year-round efforts of authorized dealers have greatly supported its success.

Looking at the global market, sales in the European market (excluding Germany) increased by 12% from the previous year to 70,229 units, and in Germany, sales increased by 10% to 32,430 units.
　
In addition, the North American market is Porsche's largest sales region in 2023, with 86,059 units sold, an increase of 9% from the previous year. The Chinese market saw a 15% decline in deliveries to 79,283 vehicles due to the region's continuing difficult economic conditions, while other overseas and emerging markets saw a 16% increase in deliveries to 52,220 vehicles.

Looking at each model, the Cayenne SUV had the highest number of deliveries, with 87,553 units (down 8% from the previous year). A new model was introduced in April 2023 with minor changes, but the year-on-year decline was due to factors such as a phased launch around the world and a software update for the hybrid model to ensure the highest possible quality. It becomes.

The next most popular model was the mid-sized SUV Macan, which sold 87,355 units. This is the same level as last year.

Among all model lines, the model with the largest increase was the 911, with 50,146 units delivered. This is an increase of 24% compared to the previous year. Furthermore, the electric model Taycan also recorded double-digit growth of 17%, with sales of 40,629 units.

34,020 units of the 4-door model “Panamera” were delivered despite being at the end of the model year. The new model is scheduled to go on sale from 2024.

In addition, sales of the 718 Boxster/718 Cayman were 20,518 units (13% increase).

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Detlef von Platen, Member of the Board of Sales and Marketing at Porsche AG, said: “Even in times of global economic instability, our brand remains attractive and exclusive. We have benefited from a very balanced regional position, and we will continue to optimize this harmonious market distribution.”