Birdman's Hitachi Solutions project wins the “Sustainability” award at the 45th Japan BtoB Advertising Awards | Press release from Birdman Co., Ltd.

The desk calendar and poster created by Birdman Inc. (Head office: Shibuya-ku, Tokyo; Stock code: 7063; Representative Director: Date Akihiro; hereinafter referred to as Birdman) for Hitachi Solutions Ltd. (Head office: Shinagawa-ku, Tokyo; President and CEO: Yamamoto Tsuneo; hereinafter referred to as Hitachi Solutions) have won the Sustainability Award at the 45th Japan BtoB Advertising Awards, organized by the Japan BtoB Advertising Association.

Based on Hitachi Solutions' SX (Sustainability Transformation), this work uses illustrations to depict a hopeful and fun image of the future in a futuristic city. By depicting this field, which has infinite possibilities, in many scenes, it expresses the attractive future of a sustainable society.

[Japan BtoB Advertising Awards Overview]

The Japan BtoB Advertising Awards has been held since 1980 to promote and popularize BtoB advertising. It focuses on communication tools in the BtoB advertising field, and awards outstanding corporate communication activities (advertisers) and overall production techniques (production companies) carried out through advertising works, with the aim of promoting the development and overall improvement of BtoB advertising, which plays a role in business, marketing, and communication.

[Desk calendar]


Hitachi Solutions provides a variety of solutions using cutting-edge digital technologies based on collaborative creation with customers to realize digital transformation and address the challenges facing society and companies globally.
We will contribute to the realization of a society in which people can live safely, securely and comfortably and which can grow sustainably.

Company name: Hitachi Solutions, Ltd.

English name: Hitachi Solutions, Ltd.

Representative: Tsuneo Yamamoto, President and CEO

Established: September 21, 1970

Capital: 20 billion yen

Business: Software and services, information processing equipment sales

Head office location: 4-12-7 Higashi-Shinagawa, Shinagawa-ku, Tokyo


We implement ideas that transform business by utilizing creative and business solutions that break down preconceived notions, and the technology that makes them possible. From branding, business, product and application development, to financing and advertising to make them successful. We will accompany the challenges of companies and society by providing a one-stop service that has traditionally been conducted vertically by consulting firms, advertising agencies and PR companies.
In addition, in order to update the entertainment industry, which has been through a period of trial and error since 2021 due to the COVID-19 pandemic, we have established a new “Entertainment Transformation Business” to create new forms of entertainment in collaboration with up-and-coming artists and creators.

Company name: Birdman Co., Ltd. / Tokyo Stock Exchange Growth (7063)

English name: Birdman inc.

Representative: President and CEO Akihiro Date

Established: July 26, 2012

Capital: 398,554,000 yen (as of March 31, 2024)

Business description: Consulting, strategy planning, planning and development, branding, PR, design, entertainment transformation business, startup investment, accelerator programs

Head office location: Okushibu Building, 1-5-3 Shoto, Shibuya-ku, Tokyo



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