“Black Friday” has become popular in Japan, with high prices making daily necessities popular this year – Bloomberg

“Black Friday,” a large-scale sale that originated in the United States and is held mainly on the day after Thanksgiving (the fourth Thursday in November), is becoming established in Japan as well.Amid the depreciation of the yen and high prices, each company increased sales even at this year’s sale held around November 25,Takashimayaalso participated for the first time.

It sparked the same sale in JapanAeon retailwill have a sale for 10 days until the 27th. The sales amount surpassed last year’s, and in particular, when they offered Japanese black beef, which is usually sold for 980 yen per 100 grams excluding tax, for 598 yen, sales were 20% higher than the target.

Kazutaka Otaki, a spokesperson for the company, commented that this year’s characteristics include “demand shifting to daily necessities such as food and daily necessities” due to the weaker yen and higher prices.

Takashimaya, which will be participating for the first time, will have a sale at a physical store in Namba, Osaka and online. About 1,500 items such as Matsuzaka meat and jewelry were offered at the online sale held for five days until the morning of the 28th.

A company spokeswoman said sales for the five days were higher than during the same period last year. Part of the reason for the strong performance was the lottery sale of houses and the sale of rare items such as golf clubs that cost more than 1 million yen each in pursuit of a department store.

Rakuten Ichiba, an online shopping site, also posted a year-on-year increase in the distribution amount for the second year in a row.Rakuten GroupA spokesperson for the company said that details will be announced after next year because it will affect the company’s business performance. The company’s performance in 2021 was 20% higher than in 2020.

In Japan, the Black Friday sale has been held since 2019.Amazon Japanhas expanded its product range this year, offering more than 1 million items. He declined to disclose details such as the purchase price. The company’s sale runs until December 1st.

According to a spokesperson for Aeon Retail, Black Friday began six years ago when the company held a sale in 2016 at a major Japanese retailer.Rakuten targeted 7823 men and women in their 20s to 60s in Septemberonline surveyAs a result, 69.4% of the respondents answered that they “know” the sale, an increase of 5 points from last year, indicating that recognition is spreading.