Blog

Mar 06
Nippon Pharmaceutical begins verification work on advertising production using image generation AI | Weekly Cosmetics Online – Weekly Cosmetics Online

Nippon Pharmaceutical begins verification work on advertising production using image generation AI | Weekly Cosmetics Online  Weekly Cosmetics Online

Mar 05
What is PubMatic's solution to the challenges of Japan's connected TV advertising market?[インタビュー] – Exchangewire Japan

PubMatic, an independent technology company, has launched an ad distribution platform focused on connected TV and OTT. Why did the company, which was founded as an SSP, focus on building a framework that directly connects broadcast stations and advertising agencies? We spoke about the issues and prospects for the connected TV advertising market in Japan. […]

Mar 04
“Japanese airports” popularity ranking! 2nd place is “Tokyo International Airport”, 1st place? (Netorabo) – Yahoo! News – Yahoo! News

“Japanese airports” popularity ranking! 2nd place is “Tokyo International Airport”, 1st place? (Netorabo) – Yahoo! News  Yahoo! News

Mar 04
World Marketing Brief: Japan's total advertising expenditure hits record high | News | Campaign Japan Japan

*Links in the article include English sites. Demand for advertising will increase due to activation of real events and tourism, research by Dentsu Dentsu has announced “Japan's total advertising expenditure in 2023''. Total advertising expenses for the year reached a record high of 7,316.7 billion yen (103.0% compared to the previous year). In the first […]

Mar 03
First Nippon-Ham game at Sapporo Dome in a year; in-field advertising is as low as last year; naming rights extended (Sponichi Annex) – Yahoo! News – Yahoo! News

Nippon-Ham matches played at Sapporo Dome for the first time in a year; in-field advertising is as small as last year; naming rights extended (Sponichi Annex) – Yahoo! News  Yahoo! News

Mar 03
Japan threatens Jeju Island, Korea's leading tourist destination, and the difference in popularity is clear – Korea Net “Even though it's the 31st Festival…” – Record China

Japan threatens Jeju Island, Korea's leading tourist destination, and the difference in popularity is clear – Korea Net “Even though it's the 31st Festival…''  Record China

Mar 03
“Imoto's WiFi” advertisement violates the Act on Premiums and Representations – Nihonkai Shimbun

“Imoto’s WiFi” advertisement violates the Act against Unjustifiable Premiums and Representations  Nihonkai Shimbun

Mar 02
Will “postpartum care hotels” popular in Asia become popular in Japan? The appeal of resort facilities that provide mental and physical care and childcare support… – @DIME

Will “postpartum care hotels” popular in Asia become popular in Japan? The appeal of resort facilities that provide mental and physical care and childcare support…  @DIME

Mar 02
Japan Pizza Hut on stage!Introducing security measures and effective operation methods for digital advertising[3/14ウェビナー] – MarkeZine

Japan Pizza Hut on stage!Introducing security measures and effective operation methods for digital advertising[3/14ウェビナー]  MarketZine

Mar 01
Japanese songs that are popular overseas, “that” anime song beats out the theme songs of Jujutsu Kaisen and Oshi no Ko[Billboard Music Ranking]- DAILYSUN NEW YORK

Japanese songs that are popular overseas, “that” anime song beats out the theme songs of Jujutsu Kaisen and[Oshinoko][Billboard Music Ranking]  DAILYSUN NEW YORK