Contextual advertising company Silverpush re-enters Japan market, appoints Osamu Nakano as country manager – Exchangewire Japan

Silverpush (Headquarters: Singapore, CEO: Hitesh Chawla, Japan Office: Chuo-ku, Tokyo, hereinafter Silverpush), a global leader in contextual advertising technology, has announced its re-entry into the Japanese market. To spearhead this growth strategy, Silverpush has appointed Wataru Nakano (pictured above) as Country Manager. Our expansion into Japan marks an important milestone in our mission to provide innovative, privacy-conscious advertising solutions around the world.

With 18 years of experience and a proven track record in the advertising industry, Nakano Osamu has ample skills and experience to lead Silver Push efforts in Japan. He was promoted from sales director to country manager at advertising platform Unruly in 2020, so he is well aware of the role of this position. Prior to joining Unruly, he was senior business manager at Vungle Japan. He also previously served as business development manager at Criteo and head of advertising sales for Japan and APAC at RealNetworks.

Regarding his appointment, Nakano Osamu said the following:
“I am excited to join SilverPush as it continues to grow globally. I look forward to using my expertise and experience to build and expand our contextual advertising foundation in Japan. Our goal is to enable advertisers to create compelling campaigns without relying on personal data, and to balance privacy protection with advertising effectiveness across all digital platforms.”

SilverPush CEO Hitesh Chawla commented on Nakano Osamu's appointment as Country Manager:
“As a company with roots in India, we at Silver Push feel a natural affinity with Japanese culture and values. We are excited to bring our cutting-edge AI technology products and innovative solutions to the Japanese advertising ecosystem and are confident that we can make a big impact.”

Bringing contextual intelligence to the digital advertising ecosystem pioneer in implementing 3D advertising, SilverPush's innovative technology, unique contextual insights and dynamic creative solutions enable brands and agencies to seamlessly engage with consumers globally and advertise in premium, brand-safe environments.


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