[Copywriting guru teaches]Techniques for shortening sentences in the smartphone era | Encyclopedia of copywriting techniques | Diamond Online

In the age of smartphones, long sentences have become increasingly disliked. Therefore, we would like to introduce an excerpt from the “Copywriting Technique Encyclopedia” by Masanori Kanda, a leading copywriting expert, from his 25 years of work, “Key Points for Shortening Sentences,” which are fully compatible with the smartphone era.

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