DoubleVerify Expands Ad Quality Verification Service to Netflix[ニュース] -Exchangewire Japan

DoubleVerify (“DV”), a software platform company for digital media measurement, data and analytics, has announced its first-ever partnership with Netflix. This will allow Netflix to verify media and maximize advertiser performance across the platform. The partnership also allows him to leverage DV’s technology and data to help Netflix advertisers ensure their video ads are viewed by real viewers and are safe from fraudulent/invalid traffic (“IVT”). It will be possible to support

Netflix is ​​one of the world’s leading entertainment services, with 221 million paying subscribers in more than 190 countries, offering TV series, documentaries, feature films, mobile games, and more in a variety of genres and languages. It is rare. Members can watch whatever they want anytime, anywhere on a screen connected to the Internet.

“Over the past decade, the team at Netflix has done an incredible job creating one of the most popular streaming services in the world,” said Mark Zagorski, CEO of DoubleVerify. As we continue to expand our coverage, DV is pleased to deploy third-party verification solutions across our platform to ensure campaigns meet key quality standards while maximizing advertiser performance and outcomes.” .

Earlier this year, Netflix announced the launch of its ad-supported tier. DV will be one of the few verification providers available for Netflix. DV’s quality verification technology provides advertisers with the following benefits:

• Ad fraud prevention: For an ad to be successful, it needs to be viewed by a real person. DV identifies everything from hijacked devices to bot operations, protecting advertisers from fraud and IVT.
• Viewability verification:DV provides comprehensive viewability verification, revealing opportunities for ads to be viewed and revealing their impact.

Jeremi Gorman, President of Worldwide Advertising at Netflix, said, “We are excited to partner with DoubleVerify to help brands and advertisers improve their ad performance as we roll out our new ad support tier, the Basic with Ads plan. We recognize the importance of measuring.DoubleVerify provides viewability and IVT verification services that are valuable to advertisers’ marketing goals.”

DV and Netflix will continue their technical integration over the coming months, with viewability and IVT verification solutions available in Q1 2023, as well as brand safety and suitability solutions.

Inquiries about DV
japan@doubleverify.com