For most Japanese people, it doesn’t matter if they advertise big breasts cartoons.
(Ichiro Yamamoto: Director, Next Generation Infrastructure Policy Research Institute)
An advertisement for the manga “Tawawa on Monday”, which depicts the daily life of a mysterious woman with big breasts, was published in the Nikkei newspaper. UN Women protested the Nikkei newspaper on this issue in the form of the familiar HuffPost. As you all know, the story got bigger and bigger. Freedom of expression through manga and the justice of expanding women’s rights have come into conflict.
This problem is not new. In the past, there was a case where the Moe illustration expression, which was only for otaku, was used for advertising and public relations in public places, and it went up in flames. From “Onsen Musume” to “Uzaki-chan Wants to Play!”, Moe-e and big breasts posted in places that people can see, such as transportation and hot springs, create an enormous amount of tension. ..
◎United Nations women’s agency protests Tawawa on Monday full-page advertisement. “Be aware of the eyes from the outside world,” said the head of the Japan office.(Https://www.huffingtonpost.jp/entry/story_jp_6257a5d0e4b0e97a351aa6f7)
The other day, a paper by economist Tatsuo Tanaka, who surveyed this issue, was published in Synodos. As a result of exploring public opinion in Japanese society with a very reasonable research method, we have come to the conclusion that some middle-aged and older women are making noise.
In fact, even if you say “sexual expression” in a nutshell, there is a difference in whether or not the person feels that way. It seems that middle-aged and older people who are not accustomed to such moe-illustration are more sexual and sensitive.
Even if you look at the Twitter cluster, it seems that the Femi layer that is familiar in the left wing cluster is generally indignant at this problem, so it is like an annual event.
◎How do people see “Tawawa on Monday”?(Https://synodos.jp/opinion/society/27932/)
If you look at all the male and female samples, you can conclude that 80% of Japanese people do not feel any problems when they see the “Tawawa on Monday” advertisement published in the Nikkei newspaper. About 20% of the people who see it as a problem will answer that it is a problem when asked “How about it” in the survey, and about one-fifth of the panel knows the case. For most people, it can be said that it is a topic that does not matter as a whole, as some people feel that it is a problem if they bother to ask a question.