[New common sense of management decisions of chain-developed companies]73.2% of managers are motivated to improve management by utilizing AI technology and data. They want to make decisions based on data such as “optimal staffing” and “effective advertising transmission”. Many voices | Dahua Technology Japan GK press release

Survey outline: Survey on actual store management decisions
Survey method: Internet survey
Survey period: May 12, 2022-May 13, 2022
Valid answer: 101 managers / executives of companies that are developing multiple stores

• 64.4% of business owners answered that “DX promotion is important” in retail and physical stores

“Q1. Do you think it is important to promote DX in retail and physical stores?”When I asked (n = 101),“I agree very much” was 37.7%, and “I agree a little” was 26.7%.Was the answer.

“Q1. Do you think it is important to promote DX in retail and physical stores?”

・ I think so: 37.7%
・ Somewhat agree: 26.7%

・ I don’t think so much: 17.8%
・ I don’t think so at all: 2.0%
・ I don’t know / I can’t answer: 15.8%

• The reason why DX promotion is important, “because it is necessary to reduce costs by improving operational efficiency” was the highest at 67.7%.

For those who answered “very agree” or “somewhat agree” in Q1“Q2. Why do you think DX promotion is important in retail and physical stores? (Multiple answers)”When I asked (n = 65)67.7% answered “Because cost reduction is necessary by improving operational efficiency”, 61.5% answered “Because management decisions using data are necessary”, and 52.3% answered “Because sales at physical stores are decreasing due to the development of e-commerce”.Was the answer.

“Q2. Why do you think DX promotion is important in retail and physical stores? (Multiple answers)”

・ Because it is necessary to reduce costs by improving operational efficiency: 67.7%
・ Because it is necessary to make management decisions using data: 61.5%

・ Because sales at physical stores are decreasing due to the development of e-commerce: 52.3%
・ Because there are restrictions on going out due to Korona-ka: 23.1%
・ Others: 4.6%
・ I don’t know / I can’t answer: 0.0%

• “Labor shortage” and “changes in the market environment” are also reasons why the need to promote DX has increased.

For those who answered other than “I don’t know / I can’t answer” in Q2“If you have any reasons other than the answers in Q3.Q2 that you think the need for DX promotion is increasing, please feel free to tell us. (Free answers)”When I asked (n = 65)“Labor shortage” and “change in market environment”We were able to get 40 answers.

・ 53 years old: Labor shortage.
・ 60 years old: Changes in the market environment.
・ 59 years old: Necessary to eliminate personalization.
・ 65 years old: Business model transformation.
・ 61 years old: Customer awareness has changed significantly.
・ 50 years old: Collaboration between companies using data.
・ 60 years old: Shift to services that only humans can do by improving work efficiency.
・ 51 years old: Because the digital society will expand.

 

• 67.3% of business owners carry out “data collection of customer behavior” at stores

“Q4. Do you carry out” customer behavior data collection “at your company’s stores? “When I asked (n = 101),24.7% answered that they are “actively implementing” and 42.6% answered that they are “slightly implementing”.Was the answer.

Q4. Do you carry out “customer behavior data collection” at your company’s stores? “

・ Actively implemented: 24.7%
・ Slightly implemented: 42.6%

・ Not implemented: 32.7%

• About 40% of stores collect customer behavior data in the “registration area”

For those who answered “actively” or “somewhat” in Q4“Q5. Where do you collect customer behavior data? (Multiple answers)”When I asked (n = 68)“Registration area” is 41.2%, “doorway area” is 25.0%, “product shelf area” is 25.0%Was the answer.

“Q5. Where do you collect customer behavior data? (Multiple answers)”

・ Cash register area: 41.2%
・ Doorway area: 25.0%
・ Product shelf area: 25.0%

・ Warehouse area: 13.2%
・ Parking area: 4.4%
・ Others: 27.9%

• Approximately 70% of stores obtain “customer attribute information” when collecting customer behavior data

For those who answered “actively” or “somewhat” in Q4“Q6. What kind of data do you collect when collecting customer behavior data? (Multiple answers)”When I asked (n = 68)“Attribute information of visitors” was 70.6%, “Total number of visitors” was 52.9%Was the answer.

“Q6. What kind of data do you collect when collecting customer behavior data? (Multiple answers)”

・ Visitor attribute information: 70.6%
・ Total number of visitors: 52.9%

・ Area with long residence time: 16.2%
・ Customer migration route: 14.7%
・ Others: 17.6%

• 73.2% of business owners are motivated to “improve management” of retail and physical stores by utilizing AI technology and data.

“Q7. Do you want to promote” management improvement “of retail and physical stores by utilizing AI technology and data? “When I asked (n = 101),“I agree very much” was 28.6%, and “I agree a little” was 44.6%.Was the answer.

“Q7. Do you want to promote” management improvement “of retail and physical stores by utilizing AI technology and data? “

・ I think so: 28.6%
・ I think so: 44.6%

・ I don’t think so much: 14.9%
・ I don’t think so at all: 3.0%
・ I don’t know / I can’t answer: 8.9%

• Expectations for “management improvement” by utilizing AI technology and data, and “staffing to optimize staff services” were the most answered at 55.4%.

For those who answered “very agree” or “somewhat agree” in Q7“Q8. What do you expect from” management improvement “by utilizing AI technology and data? (Multiple answers) “When I asked (n = 74),55.4% answered “staffing to optimize staff service”, 48.6% answered “sending the most effective advertisement”, and 43.2% answered “optimizing display shelves based on customer migration data”.Was the answer.

“Q8. What do you expect from” management improvement “by utilizing AI technology and data? (Multiple answers) “

・ Staffing to optimize staff service: 55.4%
・ Sending the most effective advertisement: 48.6%
・ Optimization of display shelves based on customer migration data: 43.2%

・ Employee health management using AI technology: 18.9%
・ Momentary body temperature test in Korona-ka: 16.2%
・ Others: 13.5%
・ I don’t know / I can’t answer: 0.0%

• Other expectations are for “degree of return visits” and “efficiency of simple work”

For those who answered other than “I don’t know / I can’t answer” in Q8“In addition to the answers in Q9.Q8, if you have any expectations for” management improvement “by utilizing AI technology and data, please feel free to tell us. (Free answer) “When I asked (n = 74),“Degree of return visit” and “efficiency of simple work”I was able to get 44 answers.

・ 42 years old: Degree of return visit.
・ 60 years old: Efficient simple work.
・ 48 years old: Understanding the level of each staff member.
・ 50 years old: Sales support using data.
・ 58 years old: Establishing a stable management structure.
・ 44 years old: Reduced burden of labor management.
・ 60 years old: Product analysis.

 

This time, we conducted a fact-finding survey on the management decisions of actual stores for 101 managers and executives of companies that are developing multiple stores.

First, 64.4% of business owners of companies that are developing multiple stores answered that it is important to promote DX in retail and physical stores. The most common reason for this was “because cost reduction by improving operational efficiency is necessary” at 67.7%, followed by “because management decisions using data are necessary” at 61.5%. In addition, “labor shortage” and “changes in the market environment” were also mentioned as reasons why DX promotion is important.

Next, when asked about “collecting customer behavior data” at corporate stores, 67.3% answered that it was carried out. In addition, data collection of customer behavior is carried out in the “registration area”, which is the largest at 41.2%. As for the data content, “Visitor attribute information” was the most answered at 70.6%.

Finally, 73.2% of managers want to promote “management improvement” of retail and physical stores by utilizing AI technology and data. In addition, when asked what they expect from the “management improvement”, “staffing to optimize staff service” was 55.4%, “most effective advertisement transmission” was 48.6%, and “based on customer migration data”. “Optimization of display shelves” was 43.2%. In addition, there were voices such as “degree of return visit” and “efficiency of simple work”.

In retail and physical stores, purchasing and billing are becoming more digital, but in terms of customer behavior, data can only be collected in some areas and information, and even if data is collected, it is “optimal.” In many cases, it does not lead to management decisions such as “display timing of various advertisements” and “staffing that optimizes staff services.” I think it will be necessary to make good use of video cameras, AI technology, and data in order to promote the “management improvement” that many companies are motivated to do.

Dahua smart shop solutions use a variety of video surveillance complemented by AI intelligent algorithms to serve and attract customers. Please check the URL below for a detailed solution.
https://www.dahuasecurity.com/Japan/solutions/SMBSolutions/newSmbSolutions/22/22

 

Representative: Lee Bin
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Business: We are a Japanese subsidiary of Zhejiang Dahua Technology Co., Ltd. in China, with the goal of “realizing a safer society and smarter life” in order to create value for urban management, corporate management, and consumers. By aiming to provide end-to-end security solutions, systems and services.

About Zhejiang Dahua Technology Co., Ltd .:
Zhejiang Dahua Technology Co., Ltd. (Dahua Technology) is the world’s leading provider of video-centric smart IoT solutions and services.
Based on innovation, Dahua Technology provides end-to-end security solutions, systems and services, creating value for urban operations, enterprise management and consumers.
Dahua Technology has more than 18,000 employees, of which more than 50% are engaged in research and development. Since launching the world’s first self-developed 8-channel real-time embedded DVR in 2002, Dahua Technology has been devoting itself to innovation and continuously increasing its investment in R & D, and currently has about annual sales. We invest 10% in R & D. Dahua Technology continues to explore new opportunities based on video IoT technology, expanding its business in areas such as machine vision, video conferencing systems, commercial drones, smart fire safety, automotive technology, smart storage and robotics. increase.
With a global marketing and services network, Dahua Technology has set up more than 200 offices in China and 58 overseas subsidiaries and representative offices in Asia Pacific, North America, Europe and Africa.
We provide our customers with high-quality services promptly. Dahua Technology has a mission to “enable a safer society and a smarter life” and has products, solutions and services in 180 countries and regions, including smart cities, transportation, retail and It covers major industries such as banking, finance, and energy.