PIANO Japan Offers “Piano Publisher Hub for PMP” to Help Publishers Improve Earnings with PMP Programmatic Ads

PIANO Japan Co., Ltd., which provides a digital experience platform, has started offering the framework of “Piano Publisher Hub for PMP” with the aim of supporting revenue improvement in PMP programmatic advertising.

“Piano Publisher Hub for PMP” is an initiative to provide PMP products for the cookieless era by utilizing zero-party data such as member data across companies using piano dmp and 1st party data such as behavior data and content data. am.

Targeting using zero-party data in PMP has a small number of target users, but with this initiative, it is possible to accumulate users of all the sites that are used and target them, making it possible to distribute with a larger user population. Become. In addition, it will lead to more efficient member acquisition, data acquisition, and addition of data items for each site.

In addition to definitive data, we also provide extended attribute data for anonymous users who do not possess data by machine learning the behavior of data holders. Another feature is that audience data is added at any time. Furthermore, since the data of each site is targeted only by its own site, it is possible to target using member attribute data even in browsers such as Safari and Firefox.