Powder type appeared in the popular foundation series of “Shu Uemura” 8th generation Somegoro Ichikawa –WWD JAPAN

“SHU UEMURA” is a multi-use “Unlimited Nude mopo Foundation” (8 colors, 6600 yen including tax) that can be used as both a foundation and a finishing powder from the base makeup “Unlimited” series on August 1st. ) Will be released (the official online shop, Shu Tokyo Makeup Box is on sale in advance). Kabuki actor Ichikawa Somegoro, who is a Japanese brand ambassador, will also appear in the visuals of the “Unlimited” series.

The new “Unlimited Nude mopo Foundation” fits the creamy texture of the skin care concept so that it sticks to the skin. Blended with Japanese camellia oil, it gives a smooth finish while maintaining a moisturized feeling. Naturally covers areas of concern such as pores, leading to clear, soft matte skin. Another feature is that you can get the finish you like by using different tools. “Petal 55 Foundation Brush” (6600 yen including tax) for a uniform, thin and light finish, “Dual Side Sponge” (550 yen including tax) for easy finishing at home or on the go, for a lighter finish “Brush 27” (7150 yen including tax) is recommended.

At the flagship store “Shu Tokyo Makeup Box” in Omotesando, you can experience the world of “Unlimited Nude mopo Foundation”. We will also hold a workshop event where you can create a personalized “face routine box” according to your skin type and worries (July 30th and 31st, August 6th and 7th only. Reservations are required by phone or at the store).


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