Promoting the true appeal of children with disabilities to more people with an advertising model Challenge of the Tokyo company “Hana Hiraku”: Tokyo Shimbun TOKYO Web

Toward a society where everyone can live proudly, where they can recognize the difference between the presence and absence of disabilities.Owner of “Hanahiraku” (Shinjuku-ku, Tokyo), a private company that develops support projects for children with disabilitiesUchiki((shy)Miki (39) = Ichikawa City, Chiba Prefecture = has launched a management business in which children with disabilities play an active role as kids models such as corporate advertisements. She is also the mother of a child with a disability. She sees and she believes that getting to know her is the premise of mutual recognition. Mr. Uchiki hopes that more people will know the charm of children with disabilities as they are. (Tetsumasa Yamamoto, photo)

Models of children with disabilities drawing on windows = May in Kamogawa City, Chiba Prefecture

◆ I’m glad I came so much fun to shoot …

Colorful pink and purple raindrops were pouring onto the umbrella. Window glass of a house in Kamogawa City, the same prefecture. Nagisa-chan (6) and Sumire-chan (7), who belong to Hanahiraku, saw the rain outside the window and drew pictures with chalk.

A chalk “kit pass” developed by Nihon Rikagaku Kogyo (Kawasaki City) that can be used on smooth surfaces and can be easily wiped off.At the shooting site of the advertisement photo, the product planning department of the companydrop((Drop)Mr. Midori (42) responds by saying, “A product that everyone wants to be used by many people. It is perfect for a message that appeals for diversity.”

Shooting site where preparations proceed in a peaceful mood = May, in Kamogawa City, Chiba Prefecture

The father (34) = Narashino City, Chiba Prefecture, who watched over Nagisa’s first job diagnosed with mild intellectual disability and autism, said, “My daughter loves painting, and she looks as usual. I enjoyed it so much. I’m glad I came. “

The model of children with disabilities belonging to Hanahiraku, which was established in 2010, is currently 21 people from 0 to 10 years old.Uchiki’s eldest son, who turned two years old when he was initially developing an English conversation lesson business.Honor((Takeru)Chan (8) was diagnosed with severe intellectual disability and autism. I was struck by anxiety and fear about how I would grow up. Mr. Uchiki recalls, “She knew nothing about disabilities. Because she was ignorant, she had a prejudice against people with disabilities.”

◆ I want to create an opportunity to get to know and understand obstacles

Mr. Uchiki talking about the significance of the model for children with disabilities = in Kamogawa City, Chiba Prefecture

I searched on the Internet and read related books. Every time I gained knowledge, my anxiety gradually eased. From such an experience, she thought that she had to know about intellectual disability first, and started to publish daily videos of living with her eldest son on YouTube.

“Most people don’t have the opportunity to touch people with disabilities, so they just don’t know how to deal with them. Let’s increase the chances of seeing them.” It was a model business that I arrived at.

“I want more people to know what they are like, rather than making poses because they are children with disabilities,” says Uchiki. Since it is difficult to follow the scenario and direction, it is limited to photography work, and there are cases where the company may be concerned that “I do not know the model of a child with a disability”, but the type of disability etc. is taken in the photograph. I am trying to get an additional note.

Uchiki says. “Model parents never want their child to be an entertainer. Once a disability is publicized, it may never be removed. Still, deciding to register a model is an opportunity to get to know and understand the disability. Because I want to make



  • No comments yet.
  • Add a comment