Spreading the enthusiasm for wheelchair rugby through outdoor advertising! -Broadcast content videos of the Japan Wheelchair Rugby Federation on 60 screens in the Tokyo metropolitan area- | Press release of LIVE BOARD Co., Ltd.
LIVE BOARD agrees with JWRF’s mission of “continuing to create many moments where people with and without disabilities can share their emotions without discrimination.” As people are interested in sports, we will use the wide reach of LIVE BOARD to spread the appeal of wheelchair rugby to the world in order to widely convey the dynamism, passion and excitement of wheelchair rugby.
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Delivery date: Any time from November 7, 2022 (Monday)
Delivery side: Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama) 60 digital OOH
Delivery time: 7:00-24:00
* The movie will be distributed randomly.
* Please note that the broadcast start/end time may differ depending on each medium.
- Overview of Mitsui Fudosan 2022 Wheelchair Rugby SHIBUYA CUP
Organizer: Wheelchair Rugby Federation
Date: November 19th (Sat) to 20th (Sun), 2022
Venue: National Yoyogi Stadium Second Gymnasium
Admission fee: Free
*All matches will be streamed live on the official YouTube channel of the Japan Wheelchair Rugby Federation!
Official YouTube Channel:https://www.youtube.com/channel/UCOe-EdwWb1n51c4-UEzNS_A
Official site:https://jwrf.jp/news/2022shibuyacup
Contact: Japan Wheelchair Rugby Federation (Public Relations Manager Aota)
Email: pr@jwrf.jp
- What is wheelchair rugby?
Wheelchair rugby was invented in Canada in 1977 by quadriplegic players (those with disabilities due to cervical spinal cord injury, amputation, cerebral palsy, etc.) who were looking for an alternative to wheelchair basketball. .
It is an original sport that combines elements of rugby, basketball, volleyball, ice hockey, etc. It uses an indoor court the size of a basketball and an official ball developed based on the size 5 ball of volleyball. Since contact (tackle) between wheelchairs is permitted, wheelchairs for competition use exclusive wheelchairs that can withstand hard play.
- What is the Japan Wheelchair Rugby Federation (JWRF)?
The sport was officially introduced to Japan in November 1996 after the Atlanta Paralympics, and the Japan Wheelchair Rugby Federation (at that time) was established in April 1997. The Japanese national team made its first appearance at the 2000 Athens Paralympic Games, and since then has participated in all Paralympic Games, winning bronze medals at the Rio and Tokyo Paralympics. Currently, we are working to popularize the sport in Japan and win gold medals at international competitions such as the Paralympics and world championships.
Official site:https://jwrf.jp
- What is LIVE BOARD Co., Ltd.?
Digital that realizes data-driven targeting and effectiveness verification
OOH ad network operator
Realized distribution based on impressions (the number of people viewing ads) for the first time in Japan in the OOH area. Even in a situation where it is easy to change the flow of people like the corona pandemic, we will develop an ad distribution and billing system that is as close to reality as possible based on the number of people who are assumed to see the ad at that time, in that place. . In addition, by combining the big data of Japan’s largest carriers with our unique network that bundles a variety of digital OOH from all over Japan, such as outdoors/indoors, inside trains, and inside stations, we will be able to target users by gender and age group. We have made it possible to deliver from a “human” base point, which was difficult with
Company name: LIVE BOARD Co., Ltd.
Representative: Jun Sakurai, President and Representative Director
Location: Daiwa Aoyama Building 7F, 3-1-30 Jingumae, Shibuya-ku, Tokyo
Capital: 2.5 billion yen
Business start date/Foundation date: February 1, 2019
Business description: Operation of digital OOH advertising distribution platform, development of digital OOH advertising media, sales of digital OOH advertising space
home page:https://www.liveboard.co.jp
