Supervised by a popular former YG entertainment stylist Korean incense brand “Orfume” has landed in Japan (PR)- WWD JAPAN

YG Entertainment’s former exclusive stylist, Kim Young Woo’s incense brand “OR-FIUME” will land in Japan and open its official online shop on September 20th.

“Orfume” started in 2018 as a natural and stylish incense brand based on the concept of “fragrance that brings inner peace”. Kim Young Woo, who has worked on the styling of “2NE1” and “JANNABI”, expresses his own sense and culture with fragrance.

100% natural fragrances and products made in Korea feature a pure fragrance that does not use any ignition agents or wood chips. The safety of the product has been certified by the international inspection agency “KTR (Korea Chemical Convergence Testing and Research Institute)”.

We are also particular about the smart package design, and the lid of the case can be used as an incense holder at three different heights. The outer box is made of non-coated paper, which is a mixture of scraps and waste paper generated during the paper production process, so it can be recycled.

The first official Japanese online shop has a lineup of 7 types of incense sticks. Including the signature orchid and musk-based “Purple Aura Orchid,” “Lake Hillier Lavender,” which adds sandalwood to lavender, and “Basil Lime Garden,” which harmonizes basil, rosemary and lime. , with unique scents. The price is 4620 yen including tax for each 50 pieces.

In addition, as a commemoration of the opening, we will sell a gift pack with 5 scents as a set with free shipping. The price is 5390 yen including tax. In late November, a new scent will be added as the second batch.

“Orfume” is mainly developed in Korea, such as BOON THE SHOP and NICE WEATHER, high sensitivity select shops, lifestyle shops, and e-commerce. In the past, it has also been used for amenities at THE WESTIN JOSUN SEOUL and event gifts for AUDI.

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