Telecy develops new index “TCVI” to measure advertising effectiveness of TV commercials and registers trademark | Press release of Telecy Co., Ltd.

A group company of CARTA HOLDINGS, Inc., an operational TV commercial platform “Telecy” (Headquarters: Minato-ku, Tokyo, President and CEO: Norihiro Kuretani) Co., Ltd. (Shibuya-ku, Tokyo, CEO: Ken Doi) has developed and registered a trademark “TCVI”, a new index that shows the efficiency of CM effects per 1 million imps.

Traditionally, GRP (gross rating point) has been used to measure the effectiveness of TV commercials, but Telecy has developed TCVI to compare the efficiency of commercials by area, broadcaster, and creative. TCVI is an abbreviation for TV Conversion Index, and you can understand that the higher the number, the more effective the advertisement.

■ “TELECY” ( )about

“Telecy” is an operational TV commercial platform that allows you to easily publish TV commercials from a minimum of 1 million yen and turn PDCA while confirming the effects. While making full use of Dentsu’s assets related to Japan’s largest TV commercials, we will realize highly accurate simulation, optimization, and reporting using the technological capabilities of CARTA HOLDINGS. The delivery record can be grasped at the earliest the day after the advertisement is posted by the original reporting tool “Telecy Analytics”, and it is possible to tune it while comparing it with the simulation data for further optimization. In recent years, awareness of privacy protection has increased in Japan and overseas, including third-party cookie regulations, and countermeasures have been strengthened.However, since “Telecy” does not use any personal information for effect measurement, regardless of cookie regulations, etc. , It is possible to measure the effect. In addition to TV commercials, we also handle a large number of taxi commercials, elevator commercials, and other offline advertisements. We select media suitable for your business and products, and from creative production for each commercial to advertisement distribution and effect measurement. We will provide total support up to.

・ Main features of Telecy
1) TV commercials can be posted from a minimum of 1 million yen
2) Visualize the effect with the same index as online advertising by telecy analytics
3) One-stop support for the first commercial from planning to commercial production and effect measurement
4) We also handle a large number of taxi commercials, elevator commercials, and other offline advertisements.

[Telecy Co., Ltd.]
Representative Director: Ken Doi
Directors: Tomohiro Kawase, Shotaro Yoshihama, Yosuke Murai, Masashi Nishizono, Daisuke Fukuoka
Location: 1-21-1 Dogenzaka, Shibuya-ku, Tokyo Shibuya Solasta 15F
Established: January 4, 2021
Capital (including capital reserve): 99 million yen
Business: Planning, development and operation of TV commercial distribution platform / Taxi marketing business / Digital marketing business


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