The 75th “Dentsu Advertisement Award” Determined Suntory Holdings | Web Dentsu Press Release | Kyodo News PR Wire
[ウェブ電通報] is a business information site operated by Dentsu Inc. Introducing the Dentsu Group’s advanced knowledge and solutions related to marketing and business development.
Web Dentsu has decided to announce weekly hot topics. The hot topics that were accessed from August 22nd to August 28th are as follows.
■The 75th “Dentsu Advertising Awards” Determined General Award Suntory Holdings
https://dentsu-ho.com/articles/8303
#Dentsu Advertising Awards #Advertising Expenses
The 75th Advertising Dentsu Awards have been announced. Suntory Holdings was selected for the overall award, making it the third consecutive year and 25th overall award for the company.read article
■What is the difference between childhood and adulthood?
https://dentsu-ho.com/articles/7857
#Research#Parenting#Experience#Children
Children do not move at all with the sense of time of adults. Why are strange creatures and children so loose (?) in time? We asked Professor Makoto Ichikawa of Chiba University, who is a researcher of time studies, about the difference in the sense of time between children and adults.read article
Author: Makoto Ichikawa (psychologist) × Tenten (photographer) ×Fumiko Ishida(Dentsu Creative Director/Copywriter)×Mitsuhiro Kutsukake(Dentsu Art Director)
■I’ll give my new desire a name.
https://dentsu-ho.com/articles/8301
What is the modern “11 desires” newly revealed in the questionnaire on “fundamental desires”? We will introduce how to approach consumer insight based on “desire” and future developments.read article
author:Hayato Yamagami(Dentsu Chief Communication Director)
■The more friendly a person is, the more efficient their health behavior is! ? ~ The surprising relationship between “personality” and “health”. Elucidation from Dentsu’s original wellness survey data of 10,000 people ~
https://dentsu-ho.com/articles/8298
#Healthcare#Wellbeing#Personalization#AI
“Healthy as you are.” We will introduce a prototype that predicts individual health awareness and behavioral preferences based on Dentsu’s original personality and values data.read article
author:Tomomi Koyanagi(ISID Business Consulting Co., Ltd. Management Strategy 2nd Unit) ×Naho Takizawa(Dentsu Transformation Produce Department)
■Advertisement is a job to connect the sash toward the goal.Takumi Saito x Kotaro Abe
https://dentsu-ho.com/articles/8296
#CM#creative#entertainment#advertisement
An advertisement that aims to complete by connecting the power of many people. From the standpoint of Mr. Takumi Saito, who appears in the advertisement, what is its appeal? This is the second part of the interview with Kotaro Abe, a Dentsu copywriter.read article
Author: Takumi Saito (Actor/Film Director)×Hirotaro Abe(Dentsu copywriter)
What is Web Dentsu:
“More business ideas.” Web Dentsu is a business information site that has been read by many business people since its launch in 2013. Introducing the Dentsu Group’s cutting-edge knowledge, services, and solutions, from marketing, management, and communication to ideas. Through Dentsu’s unique “perspective”, we will deliver the discovery and learning of “new value” to people who are consumers and drive business. https://dentsu-ho.com/
*The copyright of this content belongs to Dentsu Inc. Please refrain from making changes without permission.
