5 or more unskippable ads popped up in a row on YouTube.
Multiple overseas media reported that such complaints are coming from users one after another.
Even in Japan, when this information was shared on Twitter, etc., there were voices of surprise and sadness, saying, “Even though I don’t like having two,” and “It’s exhausting.”
“To reduce video interruptions due to ads and provide a better experience,” he explained.
TECH2is a paid plan “YouTube PremiumFor users who have not subscribed to “, it is reported that up to five advertisements are now displayed at the beginning of the video.” However, some users complained that more than 10 unskippable videos were displayed in a row, with images attached.
YouTube’s official Twitter account responded to complaints from users, saying, “This can happen with ads that are up to 6 seconds long, called bumper ads.”comment. Encourage users to provide feedback if needed.
YouTubePCMagcommented that the increase in unskippable ads was a small test. Regarding the purpose, he explained that it was “to reduce the interruption of the video by advertisement and to have a better experience”, and revealed that it has already ended.
Past by GoogleInvestigationfound that users are highly sensitive to the frequency of ad interruptions, and that the fewer interruptions, the more they enjoy the content.
It’s unclear whether YouTube will see more unskippable ads in the future, according to reports.
YouTube Premium with no ads is 1,180 yen per month. Japanese users commented, “It’s too much,” “It’s a premium,” and “It’s healthier to pay 1,000 yen a month instead of getting frustrated with this.” .
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