It has been announced that Amazon's video distribution service “Prime Video'' will start inserting advertisements into distributed videos in some countries in 2024, and it appears that the date has finally been decided. According to reports, users in relevant countries such as the United States were notified by email, stating that the ads would be displayed starting January 29, 2024. Ad display will first be introduced in the United States, United Kingdom, Germany, and Canada. It was previously announced that the service would be rolled out to France, Italy, Spain, Mexico, and Australia. To avoid ads, users are asked to subscribe to a new plan that costs $2.99 per month. This is an example from the United States, but the company will gradually expand its ad-free plans to other countries as well. At the time of writing, no announcement has been made regarding the introduction of advertising in Japan. Prime Video is a service that Amazon Prime members can use at no additional charge. In Japan, you can register as a Prime member for an annual plan of 5,900 yen (tax included) or a monthly plan of 600 yen (tax included), and in addition to Prime Video, you can take advantage of free shipping benefits and services such as Amazon Music Prime.